FTD is being designed as language for human beings. We believe all humans should
be able to own the digital work they produce. Today that work is lost in
proprietory software and SAAS. Even most open source software treats text as
primarily a text blob, information in text is really hard to extract.
There is no distinction between data and prose. When you write a tweet there is
some prose, but there is also a lot of data, when you tweeted it, what app did
you use, what was your location, what is the URL of the tweet. You own all that
data. You want to be able to edit all that data. Same with Microsoft Word or
Google Docs. You want to be able to extract information from your documents, but
you can not. You can download maybe, but you will lose data in the process. What
you download will not be editable in the same way. The downloaded data offered
by most SAAS as response to regulations and customer demands is done in a
farciscal fashion, Facebook, Twitter, everyone will give you a ZIP file but you
will have very hard time viewing this data, or using it for any reason.
We belive a uniform language must exist to represent data and prose that any
human being can learn easily. We believe all human beings are going to write
and create more and more things. And they must be able to remix that, use
programming facilities, create reusable packages, have dependencies on each
When you are writing you do not want to be limited to dead text. And you do not
want to be at the whims of SAAS and other such software that you have to learn,
where things keeps on changing, company can go away with your data. You also do
not want to do the same thing in every software in slightly different interfaces,
learning a powerful general purpose editor is a worthwhile investment only for
programmers because programmers are not bound to any software and they truly
own the software they write, the entire history etc, in a way you do not own,
when using MS Word of Google Docs, Notion etc.
Further most software are incompatible with others. A graph made in one software
one can not be used with another software. You have to export the graph out as
image, losing the original document, and if you attach the image, the changes to
the original do automatically get reflected, you will have to re-export and
re-attach. Why can’t you use any presentaiton in any document? Why can’t your
presentation not include the spreadsheet? Why can’t your email not contain a
presentation you can view? Without exporting everything and detaching it from
the original source?
Why can you have your document depend on another document like your software
depends on software libraries? Why can’t there be a package manager that
downloads all documents your document depend on and create a final documentation
you want to share? A text written in one software is today lost, can barely be
used from another without export step.